Sponsored by Tough TechMar 17 2023Reviewed by Louis Castel The incorporation of ATLAS technology has significantly transformed Genie Civil Services (GCS), a leading player in the French OTR tire service market. GCS encountered numerous challenges in managing the OTR tires of its customers’ remote fleets before adopting ATLAS technology. Image Credit: Tough Tech GCS transitioned from a conventional business model of tire and service transactions to a fully managed service offering of OTR tire hire and connected TPMS. This vision was successfully realized with the assistance of the ATLAS TPMS technology, developed by Tough Tech. Implementing the ATLAS technology has empowered GCS with reliable, 24/7 real-time monitoring of crucial parameters,…