Jeep Wrangler SUV at $115,000 is most expensive ever

CHICAGO – Jeep on Thursday disclosed its most pricey Wrangler SUV at any time, topping more than $115,000.

The minimal-edition car is the 2023 Wrangler Rubicon 392 20th Anniversary with significant-responsibility off-road components customization from upfitter American Expedition Cars.

Only 150 of the AEV SUVs will be generated as part of a broader 20th Anniversary assortment of Wrangler’s well known Rubicon design. Automakers this sort of as Stellantis, Jeep’s guardian enterprise, have of late been tests their pricing electric power on high-conclusion and particular-edition products.

“We’re testing a distinctive amount for absolutely sure but the aftermarket is carrying out that now,” Jim Morrison, senior vice president and head of Jeep brand name North The us, told CNBC for the duration of an interview at the Chicago Vehicle Exhibit. “Ability is the king for Wrangler, and we are observing it happening a great deal a lot more and we are joyful to be a section of it.”

Jeep proprietors more than any other individuals in the automotive sector are nicely-recognised for adding large quantities of add-ons and aftermarket pieces to their SUVs.

The new vehicle is driven by a V8 engine with 470 horsepower and 470 lbs .-feet of torque that can accelerate -60 mph in about 4.5 seconds, in accordance to the firm.

Off-street areas include things like 37-inch tires and special AEV lights, bumpers, skip plates, shocks and other gear for scaling rocks and other tough terrain.

The record-breaking $115,668 price tag tag is for the Jeep-AEV motor vehicle. The 2023 Wrangler Rubicon 392 20th Anniversary vehicle, devoid of the additional off-roading ability, commences at $94,485. A plug-in hybrid electrical variation of the 20th Anniversary Wrangler Rubicon SUV starts at $71,380. All pricing incorporates mandatory logistics and place expenses.

All of the cars element distinctive-version styling and badging for the 20th Anniversary of the Rubicon types, which are named soon after a renowned trail in California. They also include a new 7-slot grille, beadlock-capable wheels, 83-piece device kit and other characteristics.

Buying for the autos will start off later on this thirty day period, according to Jeep. They are predicted to get there in Jeep dealerships for the duration of the second quarter.